Job Description:

• Seeking a digital marketing contractor with experience in social media, website management and general digital best practices.
• Seek individual with strong attention to detail who can quickly understand our current digital footprint and make a strong positive contribution to help manage our websites, social media channels, and other digital tools.
• Review social media posts to ensure that best practices are implemented, maintain social media calendar
• Develop list of suggested hashtags across the Division by researching existing hashtags using social listening tools, develop matrix for when/how each should be used, gain alignment across franchise
• Social Media Calendar Management tool selection, process improvement and performance share out
• Create and maintain bit.ly links and QR codes
• Assist with Marketo email management and reporting
• Support tradeshows from a digital standpoint, including employing best practices, helping to align across franchises/divisions and reporting
• Support website updates (cardiovascular.Company and structuralheart.Company)
• Learn about A&P process and how to be a reviewer and approver – global and US
• Support YouTube channel uploads and routing, maintain video spreadsheet in Smartsheets, explore opportunities to streamline, accelerate the process

Desired Experience/Requirements:

• Bachelor’s degree in communications, Marketing, or Digital Marketing.
• 5+ years of digital experience, especially in marketing.
• Experience creating and executing digital strategies/content dev for web, paid, social, and email
• Experience with marketing automation (Marketo preferred)
• Experience working with content management systems (and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.
• Experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred).
• Possess thorough understanding of the digital space as it relates to: principles of digital customer experience/UX design, management of digital assets including taxonomy, meta data; social media; paid search and SEO best practices.
• Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.
• Global experience preferred
• Curious to explore new technologies and test for success.
• Strong communication skills and the ability to influence and educate others
• Strong proofing and editing skills within the digitally focused environment including the ability to create shareable content.
• Ability to prioritize work and manage multiple projects at one time.
• Flawless attention to detail; highly organized.