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SEO Analyst
Rochester, Minnesota  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on August 15, 2022
Job Id #52470 Posted June 22, 2022

Position Overview:

This position calls for an experienced and talented SEO professional who will support the development, execution and ongoing optimization of the SEO strategy for multiple domains, subdomains and mobile apps.

Responsibilities include developing and prioritizing implementation of SEO recommendations for designated domains and subdomains.

Collaborate with IT (Company and vendor) teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process.

Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO.

Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports.

Works with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings.

Set goals and develop plans to execute against goals.

Stay on top of Google algorithm changes and evolving best practices to support SEO health.

Support backlinking and other strategic programs as requested by SEO Manager.

Responsible for producing detailed functional requirements documents for onsite search enhancements.

Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor and measure results.

Work collaboratively with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.



3 years minimum experience managing SEM and SEO at enterprise level.

Big data mining experience

Experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving.

3 years experience leading projects in a complex environment.

3 years experience in SEO content development/management within a digital setting.

3 years experience with Digital Analytics and/or quantitative analysis skills.

3 years experience conducting keyword research

3 years experience link acquisition, content promotion and outreach

3 years of SEO technical experience including site performance optimization, structured data and A/B testing.

Strong understanding of SEM, Social Media and eCommerce

Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools

Advanced experience with Google Analytics 360, Google Search Console Experience working with CMS environments such as Sitecore and WordPress

Knowledge of HTML/CSS and website administration

High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access

Ability to initiate and drive projects, tenacity to deliver results in a complex environment and to manage work across multiple projects.

Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments.

Keen problem solving abilities.

Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities.

High level of proficiency using Microsoft Office applications including Excel, Access and Outlook.

Must be self-motivated.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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