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Marketing Communications & Brand CW
St. Paul, Minnesota  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on November 28, 2021
Job Id #52031 Posted November 9, 2021

Job Description:-
  • Not around Product Brand management. Instead: Visual Identity, aligning to governance, tone of voice (message focused)
Primary Responsibilities include but are not limited to the following:
  • Support relevant Brand articulation through brand development, product naming, co-branding strategy
  • Under Brand Manager supervision, this role will assist in the facilitation and development of Value Proposition or category positioning workshops and outputs
  • Enforce proper brand usage and visual/verbal/written/image identity
  • Develop the overall Communication strategy and plan to include creating and delivery of internal and external communications, messages, and supporting materials
  • Develops communications materials for targeted audience segments, including all levels of Client leaders, employees, and customers
  • Organizes and conducts communication activities including target audience research, designing/executing creative cross-media tactics (e.g.: web, video, blogs, virtual events, events/campaigns) engaging and inspiring employees around critical business initiatives.
  • Agency collaboration and management to execute projects
  • Builds communication plans including goals, stakeholder analysis, target audience segmentation, program branding, and communication tactics to support the overall change management efforts.
  • Implements communication plans that support the achievement of goals and strategic direction.
  • This includes the development of messaging, presentations, and program communications that concisely and compellingly address business and organizational needs.
  • Partners cross-functionally with colleagues to ensure alignment of program communication execution.
  • Gathering and reports on metrics to show engagement and reach of specific vehicles or campaigns.
  • Developing materials and interacting with internal stakeholders in the business groups to deliver communications and best practices
  • Assist in the execution and monitoring of the given Communication Strategies
Additional Job Description
  • To set you up for success in this role from day one, Client is looking for candidates who must have the following qualifications:
  • Minimum of a Bachelor degree or higher from an accredited university is required
  • Minimum of (3) years of experience in Marketing and Communications
Additional qualifications that could help you succeed even further in this role include:
  • Bachelor’s degree or higher preferred in; Marketing, English, Journalism, Advertising, Public Relations, or Mass Communication from an accredited university
  • 3-6 years of Corporate or Business Communications experience is preferred
  • Strong interpersonal, written and team collaboration skills
  • Excellent writing skills, high level of creativity, and the ability to think analytically
  • In-depth knowledge of Microsoft Office 365 products including; PowerPoint, Excel, Outlook, Forms, and Word.
  • Experience working with email marketing software such as Campaign Launchpad or Eloqua
  • Ability to translate a strategic plan into the execution of a detailed tactical Communication Plan
  • Strong interpersonal and communication skills with the ability to persuade others in a matrix environment
  • Customer/client-centric mindset combined with contagious enthusiasm, passion, and curiosity
  • Superior time management and organizational skills and ability to meet deadlines
  • Experience aligning messaging across individuals, organizations, and types of communications
  • Ability to pull together a story and make it actionable
  • Comfort with ambiguity
  • Strong facilitation, presentation and communication skills
  • Strong project and time management, organizational skills and ability to prioritize
  • Strong attention to detail

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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