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Product Marketing Manager
New York, New York  |  Hybrid, Onsite
Direct Hire Position
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Applied on October 21, 2021
Job Id #50991 Posted October 7, 2021


This position will report to the Director, Product Marketing and will work closely with the Ads Sales, Analytics and Client Services teams, along with the Product Management and Program Management organization. The successful candidate will assist in the marketing efforts that span the full customer funnel, and development of go-to-market launch plans for key advertising product features, as well as helping to manage technology partner relationships.

 

We are a fast-paced team, and we are looking for someone who excels at partnering with multiple internal stakeholders to drive consensus and deliver results.

What You Will Do:

  • You will help define and drive product positioning and messaging, as well as create compelling content and sales enablement tools.
  • You will develop market positioning, materials, processes, to differentiate our company in the marketplace.
  • You will work cross-functionally with Sales & Marketing, Content & Partner Marketing, SmartCast Product Marketing, Ads and Inscape to assist in communicating go-to market plans for new advertising product features and capabilities.
  • You will work with those stakeholders to help define and drive the story at industry events, weaving narratives that focus on our product roadmap, vision, and yearly OKRs
  • You will work with internal and external teams on product launch timing, and communicate this to stakeholders.
  • You will assist in providing feedback and direction to external creative and PR agencies to ensure key objectives are met.
  • You will assist in conducting frequent qualitative and quantitative research in order influence technology & product roadmaps.
  • You will conduct and track competitive activities and formulate actionable takeaways.

About You:

  • You have 3+ years of Product Marketing experience in the entertainment, advertising sales, ad tech and/or connected device verticals.
  • You have a solid understanding of connected device marketing, entertainment and digital-distribution landscapes, and streaming/entertainment platforms.
  • You have demonstrated experience with marketing initiatives that target brand advertisers, agencies, and content owners.
  • You have demonstrated experience managing the product development and marketing process to ensure the support and success of advertising revenue initiatives.
  • You have proven ability to influence and lead cross-functional teams, such as product and data, and execute go-to-market strategy.
  • You will analyze and utilize internal data assets to improve the company Ads value proposition and the on-going dialogue with advertising customers.
  • You have a passion for the advertising experience and uncovering insights and a successful track record translating them into actionable product marketing plans.
  • You possess the ability to tackle multiple projects at once, synthesizing each project goal and objective, and laying out a strategic plan to tackle each one while effectively monitoring progress and key milestones.
  • You have excellent interpersonal and communication skills to work effectively and professionally cross- functionally as well as with our external partners.
  • You have distinctive problem-solving and strategic thinking.
  • You are motivated, self-starter, always looking to share acquired knowledge with others and actively seeks to apply within own projects.
  • You are detailed-oriented, organized, and experience with program management.
  • You have exceptional PPT and presentation skills – with experience in presenting both internally and externally.

 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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