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Marketing Communications Specialist
New Haven, Connecticut  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on September 19, 2021
Job Id #50489 Posted September 14, 2021

Position Description:

  • The Medical Surgical Marketing Communications department is a fast-paced group focused on brand management, integrated marketing communication strategic planning, and execution and departmental alignment.
  • We are searching for the ideal candidate to join our team who has a strong background in communications strategic planning and message development healthcare experience and/or agency background a plus.
  • S/he/They will focus on the execution of the marketing strategy planning and implementing integrated marketing communications strategies that support growth objectives for our supported businesses.
  • The Principle Marketing Communications Specialist is responsible for ensuring alignment of all the efforts of cross functional teams and agency partners to deliver campaigns that drive awareness and leads, increase customer engagement, understanding and adoption of our services and solutions.

Principal Responsibilities; 

  • Partner with marketing, sales and other stakeholders to plan and implement integrated marketing communications strategies Develop and adapt themes and message platforms to match target audience needs and information requirements
  • Define content needs in terms of types (e.g. white paper, podcast, video), target audience (e.g. vertical, subvertical, buyer role, buying cycle stage), products and solutions it supports, and key messages.
  • Work with key stakeholders to develop overarching thought leadership / awareness campaigns Assist and lead in the development of competitive response/sales enablement content Brand management: including support for mergers and acquisitions, brand architecture, name generation Review and assess creative and verbal content to ensure output is on strategy, of the highest quality, and in line with corporate brand standards
  • Ensure strategic themes and communications plans are implemented appropriately and in sync with communication/business goals
  • Manage overall agency relationships including selection process, evaluation process and review (agencies include branding, general ad, media and interactive) as well as day-to-day activities once selected Support the management of all agency deliverables including creative brief, budget, timeline and creative execution to final product
  • Acts as liaison for creative/editorial staff, contractor(s), and/or agency in the development, production and execution of marketing communications materials
  • Oversee the implementation, measurement and optimization of communication plans and tactical deliverables Work with analytic teams to assess communications
  • ROI and optimize as required Analyze competitive activities and articulate implications and recommendations for business

Must Haves :

  • Bachelors Degree Required (Communications or Marketing Preferred) Minimum of 7 years of Marketing Communications experience Ability to manage all phases of advertising, print, audiovisual, interactive, and events program development, production and implementation
  • Digital marketing experience Customer focus - ability to build strong partnerships both internally and externally Problem-solver, innovative spirit, decision-maker
  • Excellent verbal, written communication and presentation skills
  • Ability to interpret and analyze marketing plans to develop appropriate communications program strategies and tactics Knowledge of products, salesforce, and customer needs Proven ability to manage multiple projects toward timely completion
  • Adept at managing internal and external relationships through use of interpersonal skills Nice to Haves Agency background a plus; knowledge of agency functional areas, including production, media, research and data
  • Healthcare background strongly preferred (med device, pharma, healthcare agency, hospital)

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. In compliance in compliance with state laws and regulations related to job posting requirements, the salary range for this role is $15.00 -$115.00 per hour (hourly rates in other locations could differ). This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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