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Email Campaign Manager
Minneapolis, Minnesota  |  Remote, Onsite
Contract Position
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Applied on September 19, 2021
Job Id #49753 Posted August 11, 2021

Description
  • Retail Payment Services (RPS) is seeking an experienced Email Marketing Manager.
  • The Email Marketing Manager will support the development and implementation of email programs and projects and should be able to think more broadly to all digital communication as an extension of the email program.
  • This role will support the division’s bank, partner, and white label branded business.
  • They will be responsible for identifying challenges and opportunities for growth and efficiencies.
Key Responsibilities
  • Utilize platform technology to create targeted, efficient, and effective email programs.
  • Execute and enhance an email program strategy that exceeds business expectations
  • Share email best practices as a Subject Matter Expert in the email channel
  • Lead email program work: email database management and growth, process improvements, etc.
  • Continually looking for new opportunities to automate programs and ability to recognize the impact to overall goals
  • Ensure emails follow industry policies and best practices
  • Evaluate campaign performance and suggest areas/techniques for improvements
  • Ability to build strong working relationship with internal clients and external vendors
Required Experience
  • Strong project and channel management experience with great attention to detail and ability to work in a fast-paced environment.
  • Thorough knowledge of interactive marketing and email channel including targeting, messaging, creative, subject lines, testing, CAN-SPAM, deliverability, and email performance metrics
  • Experience setting up automated, triggered emails campaigns (creative, data, operational, technical)
  • Hands-on knowledge of highly dynamic, data-driven email templates
  • Experience utilizing online collaboration tools
Basic Qualifications
  • Bachelor's degree, or equivalent work experience
  • Six or more years of related experience in digital marketing
Preferred Skills/Experience
  • Strong Microsoft proficiency
  • Attention to detail, strong organizational, verbal, and written communication skills required.
  • Basic to Intermediate knowledge of HTML is a plus
  • Financial or related industry understanding is a plus

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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