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Digital Marketing Manager
Shoreview, Minnesota  |  Remote
Direct Hire Position
It appears that you have already applied to this job.
Applied on October 21, 2021
Job Id #49680 Posted August 9, 2021


Must Have:
  • Education and Experience: Bachelor’s and 5 years
  • Hands-on experience and accountability in developing and executing high volume B2B or Direct to Consumer email and marketing automation campaigns
  • 3+ years’ expert level experience with Salesforce Marketing Cloud
  • Experience with Salesforce Email Studio, Journey Builder, Automation Studio, Contact Builder
  • Education: Bachelors degree in Marketing or IT Data Science
Preferred: Experience: 7 years in Digital Marketing, Marketing Automation at a large agency or corporation


General Marketing Cloud Admin responsibilities
  • Additional experience in one or more marketing automation platforms including, Pardot, PathFactory, 6Sense, Adobe Experience Manager, Adobe Audience Manager, or equivalents
  • Experience designing and developing relational data through Salesforce Data Extension and Synchronized Data Extension.
  • Strong understanding of CAN-SPAM, CASL, GDPR, CCPA, etc.
  • Experience in B2B lead generation, lead nurture and customer journey mapping
  • Strong communication skills to evangelize marketing automation tactics/strategies and projects and work with cross functional teams to ensure implementation
  • Knowledge and understanding of API programming with Perl, XML, REST or JSON
  • Strong MS Word, PPT and A+ Excel skills
  • Experience with API Gateway engineering such as, MuleSoft
  • Strong Scripting language skills such as AMPScript, SSJS, Python for emails, landing pages, SMS, and push notifications
8/9: this manager will not be managing direct reports, the manager needs someone who has strong experience building customer experiences, paid search and social, understand what channels offer promotions, build customer journey, experience in marketing and working with Directors, customer journey's etc. This is for the same team as the SF Specialist that is open.

Bill Rate: 
Salary: $90-110k

Write Up:
  • Highlight experience building customer experiences
  • Paid Search/Social
  • Building customer journey's and promotions, etc.
  • SF Marketing Cloud Experience - 3+ years’ expert level experience with Salesforce Marketing Cloud
  • Experience with Salesforce Email Studio, Journey Builder, Automation Studio, Contact Builder



Marketing Automation Platform Mgr
Deluxe - Minneapolis  Must be local to the Twin Cities
Digital Marketing Specialist
CTH or Direct Placement - depending on what candidate prefers they are open, they needs this role filled ASAP


The Marketing Automation Platform Manager is responsible driving strategy, customer journey mapping, campaign execution, program optimization and channel expertise for integrated campaigns across multiple platforms. This role is responsible for ensuring that prospecting, lead nurture, and cross sell campaigns are accurate, timely, fully integrated and optimized to deliver optimal customer experience/journeys and maximum benefit in support of Deluxe’s portfolio of products, services, and Enterprise goals. Collaborating with Customer Marketing, Creative Services, other internal teams and outside vendors. The Marketing Automation Platform Manager will provide platform subject matter expertise, strategy, and execution. This position requires a strong understanding of Direct to SB/Consumer marketing or B2B lead gen/nurture strategies and tactics.

Job Responsibilities:
  • Develop, Drive and optimize customer journey maps, campaign execution, and channel expertise for integrated campaigns across the Deluxe ecosystem and multiple platforms including but not limited to Salesforce Marketing Cloud, Pardot, PathFactory, and 6Sense to achieve acquisition, lead nurture, retention, cross-sell, and revenue goals.
  • Lead the build out of the “Marketing Automation Center of Excellence” to drive innovation, adoption, efficiencies, and education both within team and across the organization of the email channel
  • Collaborate with key stakeholders across the organization (including but not limited to Marketing, Sales, eCommerce, Product, and external agencies) providing platform subject matter expertise and execution to develop, monitor, and optimize programs throughout the customer journey and marketing sales funnel.
  • Support continuous in-depth analysis and optimization of campaigns, including creative assets, landing page quality, audience management, customer journey, campaign structure, etc.
  • Manage and lead external agencies, contractors and platform providers.

Must Have:
  • Education and Experience: Bachelor’s and 5 years
  • Hands-on experience and accountability in developing and executing high volume B2B or Direct to Consumer email and marketing automation campaigns
  • 3+ years’ expert level experience with Salesforce Marketing Cloud
  • Experience with Salesforce Email Studio, Journey Builder, Automation Studio, Contact Builder
  • Education: Bachelors degree in Marketing or IT Data Science
Preferred: Experience: 7 years in Digital Marketing, Marketing Automation at a large agency or corporation


General Marketing Cloud Admin responsibilities
  • Additional experience in one or more marketing automation platforms including, Pardot, PathFactory, 6Sense, Adobe Experience Manager, Adobe Audience Manager, or equivalents
  • Experience designing and developing relational data through Salesforce Data Extension and Synchronized Data Extension.
  • Strong understanding of CAN-SPAM, CASL, GDPR, CCPA, etc.
  • Experience in B2B lead generation, lead nurture and customer journey mapping
  • Strong communication skills to evangelize marketing automation tactics/strategies and projects and work with cross functional teams to ensure implementation
  • Knowledge and understanding of API programming with Perl, XML, REST or JSON
  • Strong MS Word, PPT and A+ Excel skills
  • Experience with API Gateway engineering such as, MuleSoft
  • Strong Scripting language skills such as AMPScript, SSJS, Python for emails, landing pages, SMS, and push notifications

 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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