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Email & SMS Manager
Duluth, Minnesota  |  Remote, Hybrid
Contract to Hire Position
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Applied on September 20, 2021
Job Id #49349 Posted July 27, 2021



GENERAL DESCRIPTION
The manager of email and SMS  is responsible for driving acquisition, retention, and loyalty This manager will work cross-functionally with brand marketing, merchandising, analytics, eCommerce, digital marketing, and CRM to develop campaigns that are optimized based on insights and innovation.  

FUNCTIONS
    
•    Serve as product manager for email and SMS working closely with partners on the product roadmap
•    Develop the overall strategy as it relates to contacts, performance, and best practices. 
•    Partner with CRM and other data platforms to build strategy for deeper customer segmentation and personalization. 
•    Identify insights from customer data and make recommendations to improve overall program
•    Create and manage test and learn roadmap
•    Conduct A/B and segmentation tests
•    Continually drive for efficiencies in process by reviewing operational process with key stakeholders and immediate direct reports. 
•    Work with agency and analytics partners to develop Omni level reporting in order to understand overall business impact and to be able to make recommendations.
•    Monitor overall health of email and SMS file by monitoring unsubscribe/bounce/complaints and ensure that company continues to operate according to industry standards. 
•    Responsible for driving list growth in email and SMS channel. 
•    Manages trigger programs, customer lifecycle, and onboarding campaigns. 
•    Keep up with industry trends (including by not limited to technology, ISP, and legislation) and implement solutions when needed.
•    Acts as a gatekeeper for all production processes ensuring that the final product meets all standards and expectations. 

WORK EXPERIENCE AND EDUCATION REQUIREMENTS
Education:
•    Bachelor's degree in Marketing or a business related field.
Experience:
•    3+ years’ experience in an agency or retail environment
•    Hands on experience with Email Service Platforms (ESP) or CRM platforms.
•    Previous experience managing direct reports preferred.

Skills:
•    Strong analytical skills: able to utilize data and analytics to determine actionable recommendations.
•    Ability to collaborate with internal teams, external partners and agencies; exceptional organizational and project management skills. 
•    Strong attention to detail with the ability to execute projects from beginning to end with minimal supervision.
•    Ability to manage and further develop direct reports. 
•    Strong knowledge of Microsoft Office Suite (Word, Excel, Powerpoint) and HTML preferred.
•    Knowledge/experience with email marketing tools. Experience with Responsys a plus. 
•    Ability to learn technical systems and in-house tools quickly.
•    Ability to thrive in a fast-paced environment by leveraging strong multi-tasking, time management, and interpersonal skills
•    Innovative spirit and a motivated self-starter with a desire to work in a flexible and fast-paced environment
•    Collaborative, creative and flexible work style.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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