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Sr. Copywriter
Mendota Heights, Minnesota  |  Onsite
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Applied on June 21, 2021
Job Id #48227 Posted June 9, 2021

Description:

The Senior Copywriter is a leader in the development of strategic messaging for its associated business units. He or she creates compelling, multi-format/channel copy that achieves marketing objectives. The Senior Copywriter also provides quality assurance for work completed by more junior Copywriters in the group, as applicable.

Major Duties
  • Lead information gathering sessions to understand business goals, review audience insight and product/service differentiators to inform the development of customer-focused copy.
  • Collaborate with marketing managers, art directors, graphic designers and video editors to develop an overall plan to meet project objectives
  • Expertly write/edit copy that meet project objectives, manage the review process and revise copy and concepts as required
  • When applicable, provide coaching/mentorship of other copywriters and ensure copywriters are maintaining a professional standard and brand voice
  • As needed, develop strategic content marketing plans, build and manage editorial calendars and manage repository of content for repurposing
  • Maintain a high level of creativity for every job, presenting with fresh, new ideas in a positive tone
  • Keep up-to-date on technical terms and about the equipment and technologies specific to various n businesses

Job Qualifications

Minimum Qualifications:
  • Bachelors Degree in journalism, communications, English or equivalent combination of education and experience
  • At least 7 years of advertising/marketing copywriting experience
  • Experience in a corporate setting
  • A strong mastery of writing, copy editing and proofreading skills
  • A wide and deep range of experience writing about various topics and creating multiple types of content (long-form feature articles, social/digital media posts/ads, web copy, blog articles, video and audio scripts, etc.)
  • Leadership and coaching skills
  • Demonstrated understanding of content marketing strategies
  • Exhibits a professional demeanor when representing the Company to customers and business partners 
  • Possesses or fosters a strong visual acuity and the ability to articulate ideas to art directors, graphic designers and video editors
  • Fluent in AP and Chicago writing styles
  • The ability to work independently and as part of a larger team
  • Adherence to strict deadlines and the ability to manage multiple projects at a time
  • Maintains flexibility throughout the workday and is highly organized

Preferred Qualifications:
  • Masters Degree in a related field
  • Involvement in a professional association (e.g., American Association of Advertising Agencies)
  • Understanding of analytics and how to use data to optimize content

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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