Find Jobs
Product Marketing Manager
Denver, Colorado  |  Remote
Direct Hire Position
It appears that you have already applied to this job.
Applied on June 19, 2021
Job Id #47931 Posted May 28, 2021


Remote in the US (not CA)
Manager, Product Marketing

Job Responsibilities:

  • Develop the go-to-market strategy in close collaboration with Product Management and Sales.
  • Research market needs; collect and analyze data that supports Buyers’ needs.
  • Define and maintain a deep understanding of our Buyer Personas.
  • Serve as a subject matter expert on our product value proposition to customers, prospects, external stakeholders (analysts, media, pundits, agencies, partners) and internal stakeholders (Sales, etc.).
  • Lead the go-to-market strategy for product releases, including messaging, training, and promotion.
  • Serve as an evangelist for our products via critical communication channels, such as blogs, social media, and speaking.
  • Create content (e.g. white papers, product videos, website copy, blog posts, webinars, etc.) to support progression along the Buyer Journey.
  • Work collaboratively with demand generation and writer(s) on the content strategy.
  • Work with our customers to identify and create case studies and customer success stories.
  • Deliver training and sales tools, in partnership with Sales Operations, to our Account Executives and partners.
  • Keep the company up-to-date with market trends and competition, and translate that into actionable information, tools (i.e. battle cards), and programs for Sales and Marketing.

Requirements:

  • BA / BS degree preferred but not required.
  • No less than 3, no more than 7 years of progressive experience in product marketing for enterprise Software-as-a-Service.
  • Ambitious marketing professional with experience driving adoption and expansion of a product.
  • Possess unique ability to juggle wide range of responsibilities, from customer engagement to product adoption to sales processes.
  • Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting in this role.
  • You must be a thinker and a doer.
  • Previous experience being accountable for metrics, such as content effectiveness, Win Rate, Competitive Win Rate, market penetration, and market share.
  • Skilled at working in a collaborative, cross-team capacity. This role requires you to work across functions and departments.
  • Experience with Customer Relationship Management, Marketing Automation, and Content Management systems preferred.

 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

Upload Your Resume

We accept .DOC, .DOCX, .PDF up to 10 MB.

We do not accept scanned documents, images, or resumes containing images and/or icons.

Password must contain:
  • minimum 10 characters

  • 1 uppercase letter

  • 1 lowercase letter

  • 1 numeric character

  • 1 special character (such as !, %, @, #)

  • Passwords match

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

What is your gender?

What is your ethnicity?

What is your Veteran / U.S. Military Status?

Do you identify with one or more of the classifications of protected veterans below?

If yes, please indicate by checking the appropriate box below

Do you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Success!

You have saved your first job! To see all your Saved Jobs, click here. Or continue scrolling through jobs and bookmark openings that catch your eye and apply for those jobs later.

Return to Job Search
Close

We’re sorry!

There are currently no open positions in your location or accepting applications from out of the country

Return to Home
Close
X
Cookies help us improve your website experience.
By using our website, you agree to our use of cookies.
Confirm