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Product Marketing Manager
Denver, Colorado  |  Remote
Direct Hire Position
It appears that you have already applied to this job.
Applied on June 19, 2021
Job Id #47931 Posted May 28, 2021

Remote in the US (not CA)
Manager, Product Marketing

Job Responsibilities:

  • Develop the go-to-market strategy in close collaboration with Product Management and Sales.
  • Research market needs; collect and analyze data that supports Buyers’ needs.
  • Define and maintain a deep understanding of our Buyer Personas.
  • Serve as a subject matter expert on our product value proposition to customers, prospects, external stakeholders (analysts, media, pundits, agencies, partners) and internal stakeholders (Sales, etc.).
  • Lead the go-to-market strategy for product releases, including messaging, training, and promotion.
  • Serve as an evangelist for our products via critical communication channels, such as blogs, social media, and speaking.
  • Create content (e.g. white papers, product videos, website copy, blog posts, webinars, etc.) to support progression along the Buyer Journey.
  • Work collaboratively with demand generation and writer(s) on the content strategy.
  • Work with our customers to identify and create case studies and customer success stories.
  • Deliver training and sales tools, in partnership with Sales Operations, to our Account Executives and partners.
  • Keep the company up-to-date with market trends and competition, and translate that into actionable information, tools (i.e. battle cards), and programs for Sales and Marketing.


  • BA / BS degree preferred but not required.
  • No less than 3, no more than 7 years of progressive experience in product marketing for enterprise Software-as-a-Service.
  • Ambitious marketing professional with experience driving adoption and expansion of a product.
  • Possess unique ability to juggle wide range of responsibilities, from customer engagement to product adoption to sales processes.
  • Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting in this role.
  • You must be a thinker and a doer.
  • Previous experience being accountable for metrics, such as content effectiveness, Win Rate, Competitive Win Rate, market penetration, and market share.
  • Skilled at working in a collaborative, cross-team capacity. This role requires you to work across functions and departments.
  • Experience with Customer Relationship Management, Marketing Automation, and Content Management systems preferred.


Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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