Find Jobs
Digital Marketing Specialist
Maple Grove, Minnesota  |  Hybrid
Contract Position
It appears that you have already applied to this job.
Applied on August 1, 2021
Job Id #47500 Posted May 10, 2021


Your responsibilities will include:

•             Lead a customer-centric digital strategy

•             Engage in persona development and journey mapping exercises with cross-functional teams

•             Work closely with the brand activation team to develop tactical integrated communication plans that align with the customer journey

•             Serve as the lead for digital planning, including recommended tactics, budget and content considerations

•             Serve as an expert resource to the team on digital tactics including SEO, SEM, Programmatic Advertising and Email Marketing

•             Partner with external agencies as needed for digital advertising and media buying

•             Work closely with the marketing automation team and data strategist to develop email campaigns and automated lead generation programs

•             Develop comprehensive digital plans for awareness, demand generation and retention campaigns with measurable objectives.

•             Partner with analytics resource and sales operations team to show value of campaigns and provide a regular cadence of reports for campaigns.

•             Build, activate and manage cross-functional relationships with marketing and communications, Digital, Analytics, UX/Design, MarTech, IT and others as needed.

•             Play a thought-leader role by sharing knowledge and best practices with both internal and external teams

 

What we’re looking for:

•             Out of the box thinker who is fearless in helping drive change; wiling to try new things, fail fast and iterate programs rapidly.

•             5+ years of digital marketing experience

•             Candidates must have experience in SEM & SEO, digital adverting (including programmatic advertising), and email marketing.

•             Ability to create measurable objectives (KPIs) for campaigns and willingness to proactively provide recommendations to marketing team for campaign optimization

•             Experience with marketing cloud and/or developing cloud-based email journeys a plus

•             Experience executing digital demand generation programs a plus.

•             Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.

•             Experience in working in a corporate environment (retail, medical device, biopharma, healthcare) or at a digital marketing agency preferred

•             Bachelor’s degree required

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

Upload Your Resume

We accept .DOC, .DOCX, .PDF up to 10 MB.

We do not accept scanned documents, images, or resumes containing images and/or icons.

Password must contain:
  • minimum 10 characters

  • 1 uppercase letter

  • 1 lowercase letter

  • 1 numeric character

  • 1 special character (such as !, %, @, #)

  • Passwords match

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

What is your gender?

What is your ethnicity?

What is your Veteran / U.S. Military Status?

Do you identify with one or more of the classifications of protected veterans below?

If yes, please indicate by checking the appropriate box below

Do you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Success!

You have saved your first job! To see all your Saved Jobs, click here. Or continue scrolling through jobs and bookmark openings that catch your eye and apply for those jobs later.

Return to Job Search
Close

We’re sorry!

There are currently no open positions in your location or accepting applications from out of the country

Return to Home
Close
X
Cookies help us improve your website experience.
By using our website, you agree to our use of cookies.
Confirm