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Senior Growth Marketing Manager
Minneapolis, Minnesota  |  Remote
Direct Hire Position
It appears that you have already applied to this job.
Applied on June 19, 2021
Job Id #46806 Posted May 28, 2021

•    Drive awareness and lead generation by building and managing a measurable demand gen strategy that includes SEO, SEM/Paid Search, Paid Social, Conversion Optimization, Events, Email and Direct Mail Marketing.
•    Increase the impact of lead generation by analyzing performance across funnel stages and audience segments.
•    Identify opportunities to optimize user experience during new organization onboarding, working with Product and Sales teams to develop new solutions or content.
•    Work with design and content team members to create landing pages, blog posts, ad copy, email templates, and collateral to support the Sales team.
•    Own campaign optimization, including a strong test and learn approach. Clearly quantify results and share key takeaways across the team.
Who You Are
•    5+ years of experience in growth marketing, demand generation, and/or digital marketing
•    Bachelor’s degree in Marketing, or the equivalent combination of education and experience
•    Demonstrated experience leading digital lead generation campaigns leveraging organic and paid channels to meet business goals
•    Strong analytical skills, experience with A/B testing, and an ability to draw conclusions from data and take action accordingly
•    Experienced in the digital ecosystem, including how SEO, SEM, paid media, content, and sales work together
•    Clearly and professionally conveys thoughts and ideas to internal and external audiences
•    Strong writing skills with the proven ability to craft effective case studies, blog posts, press releases, or website content
•    A team collaborator who isn’t afraid to roll up their sleeves, and a problem solver that keeps the end goal in focus
•    Familiarity with the creative development process including writing strategic creative briefs and delivering clear direction and feedback

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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