Description:

• Responsible for the development and strategic planning of specific marketing plans and activities for specific product(s)/project(s)/product line(s) to establish, enhance or distinguish placement within the competitive arena.
• Activities may include tactics, tools, logistics, campaigns, basic messaging and positioning. Develops business plans and product positioning in the marketplace.
• Oversees market research, monitors competitive activity, and identifies customer needs.
• Establishes pricing strategies. Leads cross-functional teams/groups with little supervision, to develop new products or enhance existing product(s) or product line(s).
• Coaches others on specific products and/or projects. Responsible for compliance with applicable Corporate and Divisional Policies and procedures.
• 1. Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses.
• 2. Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines.
• 3. Proposes the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives.
• 4. Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
• 5. Coaches others within Marketing in the development of projects and/or programs
• 6. Represents the company by visiting accounts in order to solicit feedback on company products and services.
• 7. Understands project timeline and makes and presents recommendations based on risk analysis when project is off course.
• 8. Thorough understanding of AV business, product lines, market space, and businesses.
• Bachelor's degree plus 5-8 years of related work experience with a complete understanding of specified functional area, or an equivalent combination of education and work experience. MBA strongly preferred
• 5 things mgr is looking for in resume are:
• Someone who has minimum of 5 yrs of marketing experience including product launches
• Someone who as global or regional experience dealing with multiple countries
• Someone who has worked with countries outside of US Powerpoint, excel, can put together great presentation, someone who can speak with product managers and sr. Management.
• Support Global Product Director in developing a Go to Market Plan for an upcoming product Launch Requisites
• Solid background in Marketing, product launches
• Multicultural background and experience.
• Ability to interact with different stakeholders from different cultures
• Excellent presentation and communication skills, with ability to communicate with senior management and region marketing leaders