Description:
- Responsible for the development and strategic planning of specific marketing plans and activities for specific product(s)/project(s)/product line(s) to establish, enhance or distinguish placement within the competitive arena.
- Activities may include tactics, tools, logistics, campaigns, basic messaging and positioning. Develops business plans and product positioning in the marketplace.
- Oversees market research, monitors competitive activity, and identifies customer needs.
- Establishes pricing strategies. Leads cross-functional teams/groups with little supervision, to develop new products or enhance existing product(s) or product line(s).
- Coaches others on specific products and/or projects. Responsible for compliance with applicable Corporate and Divisional Policies and procedures.
- 1. Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses.
- 2. Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines.
- 3. Proposes the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives.
- 4. Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
- 5. Coaches others within Marketing in the development of projects and/or programs
- 6. Represents the company by visiting accounts in order to solicit feedback on company products and services.
- 7. Understands project timeline and makes and presents recommendations based on risk analysis when project is off course.
- 8. Thorough understanding of AV business, product lines, market space, and businesses.
- Bachelor's degree plus 5-8 years of related work experience with a complete understanding of specified functional area, or an equivalent combination of education and work experience. MBA strongly preferred
- 5 things mgr is looking for in resume are:
- Someone who has minimum of 5 yrs of marketing experience including product launches
- Someone who as global or regional experience dealing with multiple countries
- Someone who has worked with countries outside of US Powerpoint, excel, can put together great presentation, someone who can speak with product managers and sr. Management.
- Support Global Product Director in developing a Go to Market Plan for an upcoming product Launch Requisites
- Solid background in Marketing, product launches
- Multicultural background and experience.
- Ability to interact with different stakeholders from different cultures
- Excellent presentation and communication skills, with ability to communicate with senior management and region marketing leaders
Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.
All applicants applying must be legally authorized to work in the country of employment.
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