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Marketing Specialist
Minneapolis, Minnesota
Contract Position
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Applied on April 13, 2021
Job Id #46297 Posted March 16, 2021

  • looking for a Digital Media Tagging Implementation & Attribution Specialist to reside within our Media Execution & Measurement team.
  • This person will be responsible for the proper implementation, testing, and management of our 1st party and 3rd party tagging solutions for digital media campaigns and broader analytics tags related multi-touch attribution measurement.
  • You will be working with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags (specifically GCM, Acxiom, C3) within our tag management system.
  • You will also be testing, verifying and monitoring tag activity to ensure proper measurement.
  • This role will have the responsibility of maintaining and updating all media tag documentation and tracking tools.
  • You will also work closely with Compliance and Risk Teams for tag approvals and auditing.
Must Haves:
  • - In-depth knowledge and experience with tag management systems like GTM, Ensighten or Tealium, Tealium experience is preferred. (2+ years)
  • - Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment. (2+ years)
  • - An understanding of media vendor tagging and procurement (3rd party tags). (2+ years)
  • - Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.). (2+ years)
  • - Proficiency in MS Office Suite, specifically Excel and PowerPoint. (2+ years)
  • - Experience and understanding of Adobe Analytics & Workspace (2+ years)
  • - General understanding of marketing channels and tactics (2+ years)
Nice to Have:
  • - Tagging solution experience within an agency environment
  • - An understanding of JTL, JavaScript and jQuery
  • - Display, SEM campaign development & management
  • - Experience with Microsoft Teams, Jira and/or Confluence
Personal Attributes:
  • - Must have keen attention to detail and strong organizational skills
  • - Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups
  • - Should have a project manager mentality and enjoy that type of work
  • - An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise
  • - Someone who is always looking for efficiencies and better, easier ways to achieve goals

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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