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SEO Specialist
Medina, Minnesota
Contract Position
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Applied on March 7, 2021
Job Id #45729 Posted February 15, 2021

Must have:
Prior experience with corporate website SEO management and best practices
Experience working within a CMS (Content Management System) such as EpiServer, Sitecore, Magento, Shopify or other CMS
Solid understanding of SEO– redirect plans, Google Analytics & Search Console, keyword analysis, redirect plans, URL & page heading recommendationst

Job Summary:
This role is responsible to help strategize, manage, and execute Search Engine Optimization (SEO) efforts for Polaris and its various brands. This person will be expected to provide SEO recommendations and perform hands-on SEO optimizations within the CMS.

Key Requirements:
• Prior experience in SEO and working knowledge of SEO best practices
• Experience with SEO tools for crawling and analyzing websites
• Familiar with viewing page source and HTML to review on-page SEO such as page titles, Meta descriptions, image alt and meta robots “no index”
• Familiarization with Google Analytics and Google Search Console
• Ability to create compelling page titles and Meta descriptions
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Strong organizational, time management, and analytical skills
• Excellent verbal and written communication skills
• Ability to work with our teams in Mexico
• Ability to work within a team and independently

• Perform day-to-day SEO tasks to ensure pages and new features are launched SEO-friendly.
• Provide URL and page heading recommendations for new pages.
• Execute page title, Meta description and on-page optimizations within the CMS.
• Crawl websites to analyze important SEO factors such as page titles, Meta descriptions, page headings, image alt and redirects.
• Create redirect plans to preserve the SEO value of old pages on an ongoing basis and for annual model year launches.
• Create model descriptions for new model launches.
• Monitor crawl errors to identify and report broken links.
• Monitor and analyze websites for page speed performance and provide recommendations to make improvements.
• Troubleshoot decreases in keyword ranking or organic traffic.
• Perform keyword analysis and research using various tools.
• Keep updated on SEO strategies and algorithm changes.
• Compile and present SEO guidelines and best practices.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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