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Social Media Manager – Structural Heart
Maple Grove, Minnesota
Contract Position
It appears that you have already applied to this job.
Applied on March 3, 2021
Job Id #45658 Posted February 12, 2021


Job Description:
• Channel Plan Management & Execution:
o Manage editorial calendars for social media content on platforms including Twitter, LinkedIn, YouTube, and Facebook
o Identify potential points of entry (reactive) in existing social communities and conversations, crafting appropriate content to seamlessly integrate BSC into the community/conversation
o Owns the execution of the social media marketing plan for the SH franchises, including organic and paid social media
• Customer & Channel Insights: Monitor key SHV and LAAC social influencers, focusing specifically on their preferences, content interests, etc. and tailoring engagement and activation accordingly

o Proactively share noteworthy trending topics with partners
• Content & Tactics: Work with various teams and stakeholders to strategize, copywrite/source and approve multimedia content for social media that supports business objectives, in alignment with existing plan
o Maintain partnerships with social media vendors
o Write and post social media content, obtaining appropriate stakeholder alignment and internal approvals in advance of posting
o Engage in social media conversations with healthcare professional and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives
o Partner with pan-divisional Social Media Managers to facilitate alignment across shared social media channels
o Administer a monitoring system for ensuring comments are continuously being reviewed, responded to quickly when necessary, and escalated, where appropriate, to internal and client stakeholders
• Metrics & Continuous Improvement: Own the measurement of social media performance and partner with digital teams and other stakeholders to create social media campaign reports that provide actionable insights
• Quality System Requirements: In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
o Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific
? As interface to SHV/LAAC internal and external customers, has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors
? Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all social activities

Quality Responsibilities
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.

Education/Experience/Skills:
• The successful candidate will have at least 5 years of experience working in a social media community manager role, preferably directly employed by – or at an agency supporting – highly regulated companies in the healthcare (emphasis on pharma/medical device/biotech) or financial industries
• Superior skills in writing for social media
• Demonstrated expertise in executing and optimizing paid social media campaigns across Twitter, LinkedIn and Facebook
• Deep understanding of all social platforms including best practices for content development and distribution in each venue (Facebook, Twitter, YouTube, LinkedIn, and Google+ are key)
• Expert in social publishing software, or ability to learn a new platform such as Salesforce social media tools
• Ability to manage multiple projects simultaneously and communicate effectively with cross-functional teams
• Strong collaboration & communication skills, and ability to work in cross-functional teams
• BS in marketing, communications or related field required

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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