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Digital Marketing Specialist
Woodbury, Minnesota
Contract Position
It appears that you have already applied to this job.
Applied on April 16, 2021
Job Id #45611 Posted February 10, 2021

Position Responsibilities

  • Work with the brand managers, creative and digital teams to update content on websites
  • Assist with digital campaigns including website set up and user acceptance testing
  • Manage location data within local listing platforms
  • Keyword research and analysis to better optimize website and local listing performance
  • Setup and monitor A/B testing
  • Generate digital performance reporting
  • Execute digital projects as assigned
  • Support franchisees with website and local listing content updates
  • Set up and issue resolution with franchisees on owned properties

Job Requirements

  • Bachelor's degree in business, marketing, communications or similar
  • 2-5 years in digital or digital marketing experience
  • Exposure to a website CMS tools like WordPress
  • Experience with GoogleAnalytics and Google Optimize
  • Understanding of SEO and SEM strategy
  • Strong oral and written communication skills
  • Detail-oriented
  • Ability to manage multiple tasks and complex deadlines in a fast-paced environment
  • Experience working effectively in teams and collaborating with others

Preferred Qualifications

  • Experience with CRM and Marketing Automation tools such as HubSpot
  • Technical aptitude with ability to learn new tools quickly
  • Flexible and adaptable, comfortable with ambiguity and change
  • Knowledgable with HTML/CSS

Day to Day:
  • Zoom calls with team members
  • Franchise support through a digital ticketing system
  • Working with small team to make sure tasks are being completed and executed properly.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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