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Reporting and Insights Analyst
Minneapolis, Minnesota
Contract Position
It appears that you have already applied to this job.
Applied on October 29, 2020
Job Id #43769 Posted October 16, 2020

ASSIGNMENT RESPONSIBILITIES:
  • Focus on marketing analysis and insights.
  • Partner with media strategy and sales to ensure campaign objectives are measurable, that timelines and expectations are clear and organized, and answer the question, ‘was this marketing campaign successful?’
  • Report and present on the success of marketing strategies
  • Lead the creation of measurement plans resulting in actionable digital media campaign insights.
  • Manage end-to-end reporting processes, including reviewing and being accountable for new reporting plans before launch
  • Manage measurement expectations and partner across strategy, sales, and ad ops to achieve client goals
  • Ensure data quality, integrity of reporting outputs, and oversee issue escalation and timely resolution
  • Oversee and execute reporting and insights deliverables, timelines, and projects, including organizing and transforming disparate and multi-source data
  • Provide recommendations for optimizing future campaigns and testing new approaches holistically across the channels based on unique campaign objectives (recommendations may focus on audience, media tactic, channel, device, and non-attributed context
  • Be a data and reporting expert, providing and presenting insights and rationale laddering up to marketing strategies for your assigned category, clients and partners

QUALIFICATIONS:
  • Four-year degree or equivalent experience
  • 5+ years of relevant experience in analytics, reporting, media or optimizations
  • Strong analytical and data story-telling skills, ability to judge and quantify results and know what to do with that information
  • In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms, and digital media products and channels
  • Experience with data management platforms, aggregation tools; data visualization tools; proficient or expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst
  • Methodical, well-organized, and detail-oriented
  • Genuine curiosity with how things work; motivated, self-starter
  • Strong written and verbal communication skills
  • Exceptional understanding of the digital measurement space.
  • Preferred experience in digital advertising and/or digital media publishing industry

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such am impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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