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Web Analytics Specialist
Saint Paul, Minnesota
Contract Position
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Applied on October 25, 2020
Job Id #43372 Posted September 22, 2020

  • Develop and own relationships with internal stakeholders to fully understand their marketing programs.
  • Proactively consult with the digital marketing managers to ensure campaign KPIs are established, aligned with program objectives, and are being appropriately measured.
  • Deliver reporting and accompanying insights to your stakeholders meeting their stated needs and identify opportunities for additional analysis.
  • Perform ad-hoc analysis and proactively bring solutions and recommendations to key stakeholders based on your analysis.
  • Present analysis and recommendations to senior level management.
  • Work with Enterprise Marketing Analytics team and other stakeholders to identify and develop the key data needed for complete analysis and reporting.
  • Identify & implement best-in-class measurement practices across a full range of digital marketing tactics, including websites, email, SEM, SEO, social media, and mobile marketing.
  • Develop analytics tagging requirements for assigned campaigns.
  • Triage and respond to requests related to all data issues.
  • Search out solutions and fix reporting and tagging issues that prevent accurate reporting.

13) List required Education/Experience/Skills a candidate must have to successfully perform the above duties/tasks

  • Bachelors degree and 2+ years of digital marketing experience.
  • Outstanding verbal and written communication skills.
  • Proven analytical skills, with strong attention to detail.
  • Experience with Google Analytics, Google Tag Manager, Google Ads, and Google Campaign Manager.
  • Experience with Email, Display, and SEM campaigns.
  • Experience with Salesforce Sales Cloud and Marketing Cloud.
  • Experience with Tableau and Google Data Studio.
  • Experience with developing and maintaining campaign-level reporting to facilitate conversations with stakeholders at varying levels
  • Proven ability to balance competing priorities effectively and manage multiple priorities with limited management oversight.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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