TOP SKILLS: 5+ Years marketing or related experience; Ability to lead in a fast-paced environment; Proven leadership and mentoring experience Previous marketing experience with consumer products is strongly preferred.
Bachelors Degree required
JOB SUMMARY: The Senior Associate Marketing leads the development of marketing strategy and plans that meet the retail/consumer goods division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen the brand and drive growth through consumer & partner awareness; providing cross-category leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the E-Commerce, Product, Sales, and Brand teams.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Strategy and Planning
Develop integrated marketing launch and go-to-market plans that include strategy, positioning, naming and message development for our product line of accessories
Develop and manage multimedia content strategy on- and off-line; including photography, copy, animations, and video
Ensure consistent adherence to brand guidelines for all marketing materials
Develop integrated go-to-market plans to expand our position in the wheel & tire and lighting competitive space
Marketing Asset Development & Execution – Market Research, Events, Campaigns & Tools
Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies and the product management team
Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, and presentations
Work with cross-departmental team, maintain, and develop the master content and traffic calendars
Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget
Responsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution
Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
Lead planning and execution of events including dealer shows and consumer events
Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP
Build 1:1 relationship with consumers and build brand affinity through customer retention efforts
Drive consumer insights generation and analysis via focus groups, surveys and other measurement
Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences
Keep current with emerging digital marketing channels (i.e. social, mobile, email, search)
Track and report on all campaign metrics
Manage agency interaction, schedules, budgets and production of materials
REQUIRED SKILLS AND KNOWLEDGE:
Bachelor degree in business, marketing or related - MBA preferred.
5+ years marketing or related experience - digital marketing experience preferred.
Proven leadership and mentoring experience
Excellent written and verbal communication skills
Ability to lead in a fast-paced environment, managing tasks on time and within budget
Team leader who is able to work well across, and up and down the organization.
Ability to operate autonomously on location (video shoots, shows, events, etc.).
Strong computer skills (Microsoft Office)