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Sr Web Content Specialist/Strategist
Minneapolis, Minnesota
Contract Position
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Applied on September 25, 2020
Job Id #43241 Posted September 9, 2020

*background check required

Do you enjoy creating digital content thats relevant, on-brand, and user-focused? Can you balance the needs of multiple stakeholders, including global audiences? Are you comfortable working strategically, creatively, and collaboratively - often at the same time? We should talk. We are looking i for a Sr. Content Strategist to be part of our Global Digital team. The person in this role will provide guidance and support to internal partners as they create content for .com. Tasks include content strategy, assessment, and development. The content strategist must be highly organized with an understanding of how to structure content within the platform, within sections, and on each web page. Although copywriting is not a main responsibility, the content strategist should be able to write user-friendly digital content and edit the work of writers when needed. This position requires strong skills at building cross-functional partnerships, collaborating, and multi-tasking.


  • Perform content assessments and develop a plan for adding new pages or sections on .com
  • Work in tandem with digital team members to identify opportunities for improvement in the user experience by modifying, removing, or adding content
  • Serve in a consultative capacity with partners across all business units and geographies, especially the Corporate Marketing teams work creating corporate information and thought leadership content
  • Write or oversee the development of search engine optimized content that is relevant and useful to the intended audience and meets regulatory and legal guidelines
  • Prepare or oversee the development of meta data for web pages and assets
  • Maintain brand consistency
  • Make updates to websites using a content management system for minor edits and coordinating with web developers for all other updates
  • Manage multiple projects from concept to completion within the allotted time frames and aggressive deadlines


  • Bachelors degree.


  • Experience writing user-friendly content that adheres to brand standards and compliance regulations
  • Understanding of SEO best practices and experience optimizing digital content for search engine optimization
  • Demonstrated strategic thinking in digital media
  • Demonstrated understanding of information architecture, user experience, digital marketing
  • Experience with site search, taxonomy, meta data and structured content
  • Experience working with multiple stakeholders in a fast-paced, deadline-driven environment and proven ability to prioritize, organize, schedule, self-manage, and coordinate projects

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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