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Enterprise Customer Analyst
Medina, Minnesota
Contract Position
It appears that you have already applied to this job.
Applied on September 20, 2020
Job Id #42736 Posted August 3, 2020

TOP SKILLS
Data translation – ability to pull out & communicate insights from raw data
Data manipulation – ability to work within data platforms & organize raw data
Digital Marketing experience – reporting & analysis of digital marketing funnel & KPIs Bachelor’s Degree in statistics, economics, marketing, or related equivalent degree
 
JOB SUMMARY:
 
The Marketing Contractor will compile data and develop analytical tools to optimize marketing activity and lead funnel tracking. They will act as central knowledge base for marketing trends and performance measures along the customer journey. Utilizing the generated data and insights, they will provide insights to business teams and fields sales to improve marketing funnel performance and drive retail execution.
 
ESSENTIAL DUTIES & RESPONSIBILITIES:
 
Analyze marketing campaign results to understand performance, including response rates and lift calculations and make recommendations on campaign strategy
Provide customer segmentation and personalization reporting
CRM campaign set-up, tracking & measurement
Create new data integrations to provide visibility to metrics to drive improved marketing ROI
Produce dashboards and reports to surface actionable business insights for dealers and field sales
 
SKILLS & KNOWLEDGE
 
Preferred
Bachelor’s Degree in statistics, economics, marketing, or related equivalent degree
Raw data manipulation skills with prior experience in data queries, analysis, and report generation 
Fluency in SQL, with the ability to extract data and create data views, as well as an understanding of statistical analysis and experiment design
Strong analytics and problem solving skills 
Experience applying customer segmentation and personalization
Expert-level proficiency in office software including Microsoft Word, PowerPoint, Excel
Experience with Alteryx
Demonstrate success working in a very fast-paced environment and ability to handle multiple projects while meeting deadlines
Demonstrated ability to work cross-functionally and interact with all levels of management
Demonstrated ability to communicate effectively, both verbally and in writing

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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