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Email Specialist (Marketing Cloud)
Minnetonka, Minnesota
Contract Position
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Applied on April 7, 2020
Job Id #39214 Posted November 11, 2019


Email Specialist (Marketing Cloud) - Job #TBD
4mo Contract
Minnetonka, MN
*Must pass a drug test and background check once offered position*


Our client is moving from Epsilon’s Harmony to Salesforce Marketing Cloud as an email tool for internal employee communications. 
High Level Requirements:
•    Some experience with Epsilon’ Harmony product to understand the current environment
•    Experience executing emails (hands on experience)
•    BA qualities that can execute and PM the work as they transition various groups over to the Salesforce Marketing Cloud platform
•    An understanding of the skills needed for SFMC (both developers who manage HTML, as well as the new drag and drop functionality)
This includes:
•    Developing and executing email campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and digital/email best practices
•    Assisting with projects that advance our email marketing capabilities and strategy; interfacing with other departments and external vendors with the purpose of finding the best solution to meet objectives
•    This individual works with both internal partners (Creative, Marketing, Sales, Legal/Regulatory, Data & Analytics, etc.) and with external vendors (Salesforce, Adobe, Litmus) to build and execute effective email campaigns
•    Project management of the transition between both email vendors
Job Role Alignment:
•    50% Creative Development and execution/project management of e-communication email campaigns
•    50% Plan and develop e-Communications strategy to meet business goals 
•    Assist with projects that advance our email program

Required Qualifications:
•    Bachelor’s degree or 5+ years industry experience required
•    3+ years email HTML and responsive design coding experience
•    Significant experience with Exact Target/Salesforce Marketing Cloud, including proficiency using data filters and program automation
•    Proficient in Microsoft Office Suite, Adobe Creative Suite, including Dreamweaver and Photoshop or similar programs
•    3+ years managing and prioritizing several deliverables
•    Strong expertise in email marketing and database-driven B2B and B2C direct marketing
•    Website development experience

Preferred Qualifications:
•    Familiarity with AMPscript language to allow highly targeted, dynamically driven emails to be delivered across an audience or segment based on preferences and attributes
•    Coding for accessibility standards - W3C and Sec. 508 guidelines
•    Familiarity with email and web analytics/reporting tools (Adobe a plus)
•    Familiarity with an inbox placement solution, e.g., Litmus, to improve email deliverability and increase email marketing ROI
Soft skills:
•    Willingness to be flexible and work with ambiguity
•    Thrives in a deadline-driven environment, managing multiple tasks
•    Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction as well as on-time delivery of projects email campaigns
•    Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills
•    Able to work independently with minimal supervision; results driven
•    Demonstrates decisiveness in resolving business problems, making decisions and identifying priorities

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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