Launch Point episode 1: AI in 2025 with Rachel Enstrom
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In the inaugural episode of Launch Point, I sat down with Rachel Enstrom, our Senior Director of Global Marketing, Product & Tech, to take a deep dive into our journey with AI, sharing how we’ve approached adoption, the challenges we’ve faced and the lessons we’ve learned along the way.
AI is everywhere. What’s next?
AI has become a constant presence in news cycles, conferences and discussions across the globe. As its influence continues to grow, businesses must decide how to integrate AI in ways that actually make a difference. I believe AI isn’t just a tool, it’s a fundamental shift in how we work, communicate and innovate.How we’re embracing AI
For us, AI adoption isn’t about chasing trends, it’s about being proactive and strategic. Rachel explained how we’ve approached AI by selecting tools that directly address business needs and enhance service quality. The goal isn’t just to innovate for the sake of it, but to ensure AI supports the bigger picture, improving efficiency and reducing costs.Identifying the right use cases
AI can only deliver real value if it solves real problems. Rachel shared how we identified key areas where AI could have the biggest impact, including:
- Streamlining candidate sourcing
- Automating scheduling
- Improving candidate-job matching
By focusing on these pain points, we’ve ensured AI enhances our workflows rather than complicating them.
A strategic approach to AI implementation
Successfully adopting AI isn’t about picking the coolest new tech, it’s about taking a structured, strategic approach. Rachel walked me through the steps we’ve taken to integrate AI into our business:
- Evaluate technology: Assess AI solutions that integrate smoothly with existing systems, particularly our ATS.
- Define business goals: Make sure AI tools align with key company objectives.
- Select the right tools: Choose 2-4 AI solutions that best support workflows and conduct pilot testing.
- Engage stakeholders: Involve key team members (recruiters, account managers and producers) in feedback sessions and user testing.
- Pilot and refine: Test AI tools in real-world scenarios before going full-scale.
The role of user feedback
AI isn’t just about technology, it’s about the people using it. Rachel emphasized how important it is to involve employees early in the process, gathering their feedback and refining the tools as needed. By doing this, we ensure AI enhances our employees’ work instead of disrupting it.
Measuring success and optimizing AI adoption
To make sure AI adoption is effective, we track key performance metrics. Rachel highlighted the three main areas we focus on:
- Candidate satisfaction
- User adoption rates
- Business impact
By monitoring these factors, we can continually optimize our AI tools to meet our evolving needs.
Understanding where we stand in AI maturity
Rachel and I discussed where we currently stand on the AI maturity model. Right now, we’re between the operational and strategic stages. Some departments have fully embraced AI, while others are still in the early phases.
The key takeaway? Start small, gain quick wins and scale strategically.
Lessons we’ve learned along the way
Rachel shared some key lessons from our AI adoption journey:
- Align AI with business objectives: AI should have a clear purpose, tied to measurable KPIs.
- Optimize continuously: AI tools need regular updates and refinements to stay effective.
- Engage employees early: Getting team members involved early reduces resistance and improves adoption.
Creating a culture of AI adoption
For AI adoption to succeed, leadership buy-in and employee engagement are crucial. Rachel explained that building an AI-driven culture excels when you:
- Gain executive support and ensuring strategic alignment
- Provide ongoing training and workshops
- Offer incentives for AI learning and adoption
By making AI education a priority, businesses can empower employees to confidently embrace new technologies.
AI in daily life: Personal perspectives
AI isn’t just transforming the workplace, it’s becoming part of our everyday lives. Personally, I’ve used AI-generated headshots and have encouraged my kids to use AI tools for learning and productivity. AI isn’t just a business tool; it’s reshaping the way we live, work and interact.
Addressing concerns and setting a clear vision
With any new technology, concerns arise, especially around job security and skepticism. I believe clear communication is key. AI isn’t here to replace roles; it’s here to enhance them. We also recognize the importance of governance policies to ensure AI is used ethically and responsibly.
Final recommendations for accelerating AI adoption
To successfully adopt AI, Rachel laid out these key steps:
- Define a clear AI strategy that aligns with business goals.
- Build a strong foundation by ensuring data readiness.
- Invest in the right team and resources for implementation.
- Start small, pilot AI tools and iterate based on feedback.
- Foster a culture of AI adoption through training and engagement.
By following these steps, businesses can successfully navigate AI adoption and unlock its full potential. Our journey offers a roadmap for organizations looking to embrace AI strategically, ensuring it drives real impact instead of becoming just another tech trend.
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Watch Launch Point on YouTube to see my full conversation with Rachel and get more real-world insights on how we’re approaching AI strategically and sustainably, and tune in to the Launch Point podcast wherever you get your podcasts.